Books by Sebastian Pistritto

Practical guides from a seasoned CMO and author, drawing on 30 years of B2B marketing leadership. Each one is available on Amazon.

A Practical Guide to Account-Based Marketing

Account-Based Marketing (ABM) has become one of the most effective strategies for B2B growth, but most companies struggle to implement it correctly. Drawing on 30 years of B2B marketing leadership, four-time Chief Marketing Officer Sebastian Pistritto sets out a practical framework for designing and running ABM programs that drive real pipeline and revenue: how to identify and prioritize high-value accounts, build a strong Ideal Customer Profile, align marketing and sales, use intent data and analytics for smarter targeting, personalize campaigns across channels and measure pipeline impact.

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The 7 Habits of Highly Effective Marketing Leaders

Principles behind high-performing teams, campaigns and pipeline growth. New tools, changing algorithms and constant pressure for results can leave teams chasing quick fixes instead of building a clear marketing strategy. This book helps marketing leaders cut through the noise and focus on what really matters, and explains the common mistakes that waste time and budget: chasing trends, measuring the wrong metrics, running campaigns without a clear plan, and reacting instead of leading.

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A Practical Guide to Digital Marketing

Build high-impact digital strategies with SEO, content marketing, social media, email, PPC and analytics to drive growth and ROI. Whether you are a small business owner, a marketing professional or an entrepreneur, this book is a clear, practical roadmap to digital campaigns that drive real results, from search engine optimization and content creation to pay-per-click advertising and analytics tools like Google Analytics.

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A Practical Guide to Channel Management

Build, grow and optimize profitable partner ecosystems. In today’s hyper-competitive B2B and SaaS landscape, managing channel partners well is a business imperative. Seasoned CMO and author Sebastian Pistritto gives a hands-on framework for scalable, revenue-driving partner programs that align with your go-to-market strategy, whether you are launching a new channel, optimizing an existing partner ecosystem or scaling through distributors, VARs or resellers.

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Books by Sebastian Pistritto

A Practical Guide to Account-Based Marketing

The 7 Habits of Highly Effective Marketing Leaders

A Practical Guide to Digital Marketing

A Practical Guide to Channel Management

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